What are some things a mobile app will do for you?
Your customers can get the app easily by link or QR code from friends, print ads, stickers on your menu or take out container to table topper, window sticker...
First, they can simply click a button and put an icon to your app on their phone...no app store needed. Click below, but remember you're going to see a screen that's best viewed on a smart device.
Simple answers and a dozen customized examples of what your new customers will be able to do with your app...
6. review and "like" YOUR page on Facebook, Yelp, etc...
(There's an unlimited list of things you can perform with an app, contact your valet from the table, sell gift certificates, run contests, list your entertainment calendar, book events, take employment apps, provide your daily schedule or menus - especially helpful for a food truck...and a lot more.)
Research from the National Restaurant Association, and presented in Oct, 2013 at the Restaurant Innovation Summit in Denver, showed that customers wanted to incorporate smartphone technology into their dining experiences. Here's what leaders of Cici's Pizza, Pizza Hut and Wingstop think of mobile apps, 3 years later.
The majority of Americans have used technologies such as touchscreen ordering, smartphone apps and mobile payments while dining out. The research said "even more are interested in doing so if provided by their favorite restaurants."
"Technology can add convenience and efficiency to the customer experience, as well as provide productivity benefits to restaurant operators," said Hudson Riehle, the NRA's senior vice president of Research and Knowledge.
Research highlights include:
63 percent of adults have used restaurant-related technology options in the past month.
More than two in five have used a smartphone to find restaurant locations and directions, or viewed menus and placed orders on a computer.
One in five have ordered takeout/delivery or looked up nutrition information on a smartphone or tablet.
Seven out of 10 consumers age 18 to 34 have looked up locations and directions on a smartphone or tablet on the past month.
Half of consumers 18-34 have used a computer to order food or make reservations.
Thirty-five percent of consumers 18-34 have placed takeout/delivery orders on a smartphone or tablet.
More than one-quarter of consumers 18-34 have used a smartphone to find nutrition information.
Half of all adults say they would use a smartphone or tablet app to place takeout/delivery orders, while three-quarters of 18-to-34-year-olds say the same.
Half of all consumers say they would use restaurant rewards and special deals on a smartphone, while 70 percent of those 18 to 34 say they would.
Forty-six percent of all adults say they would use a smartphone to make a restaurant reservation or place an order at a touchscreen kiosk, with six out of 10 18-to-34-year-olds reporting the same.
And, 24 percent of all consumers say they would use a smartphone payment option, while 43 percent of those ages 18 to 34 say they would.
When asked in which area they would most like to see restaurants adding technology options, loyalty programs and ordering topped the list, followed by reservations, entertainment and payments.
Consumers also ranked the most useful features of a restaurant smartphone app:
The National Restaurant Association also surveyed 1800 professional restaurant chefs, bar tenders, etc. in Dec., 2012 to discover the biggest trends.
Winners? Wine/beer food pairings, mobile apps, loyalty ...see the video.
So, why not ask us for a conversation about how you can get all of the features (right) that will increase sales, loyalty, engagement and sharing by your customers?
If you have a major franchise, you wouldn't be asking this question, because your franchisor is most likely to require these things. If you are a small group or independent operator, the cost of the technology and implementation to your specific needs would be very expensive. With LocalMobil, you get an affordable solution that competes with the major competitors that are ramping up to mobile.
See this article in the Wall Street Journal to see how larger chains are "semi-successfully" using mobile optimized table toppers to engage millenials, and the issues and costs they face.
Today, given the fast adoption rate of your customers to smartphones and devices, you can now use their device to not only engage with them, but to install your icon on their device so that when they leave, they take you - your menu - your specials and more - with them when they go.
Since you can easily implement a "mobile optimized" marketing strategy and manage it for under $40 a month, and get hundreds of monthly customers (which some of our customers have done), it just makes sense. And, since smart devices are used by the best prospective customer there's no downside.
Here's an article from Fast Casual from Aug, 2013 listing some more ways to increase your take out and delivery sales.
Asking if these tactics really work? Study this analytics graphic that shows the growth of one local NJ restaurant over a one year period that employed some of these tactics, including publishing a QR code linked to their mobile app on all of their print ads.
They're now getting over 600 web app hits monthly and you'll see that our mobile apps perform. If your average customer spends $25 and you could get another 600 per month...with year over year growth of mobile engagement of 20% to 30%, at a cost of about $40-$50 monthly, wouldn't you?
Check out this survey of 500+ restaurant seekers from early in 2012. Clearly, it is a major move to have an easily accessible website with video of your food that a potential diner can review without being discouraged.
Restaurants are the most searched industry by consumers through both mobile applications and browsers, according to a new (April, 2013) study from SinglePlatform at Constant Contact and research firm Chadwick Martin Bailey.
The study found that 81 percent of consumers have searched for a restaurant via a mobile app and 92 percent through a Web browser in the last six months, outperforming other highly searched industries, such as entertainment, retail outlets, hotels and personal services.
Additionally, 75 percent said they often choose a restaurant to dine at based on those search results.
"The results of this survey clearly indicate the need for restaurants to ensure that their menu information is up to date across all online platforms," said Wiley Cerilli, vice president and general manager, SinglePlatform. "When you take into consideration that 80 percent of consumers think it's important to see a menu before they dine at a restaurant, restaurants stand to tremendously benefit in managing their menus wherever consumers see them."
Key findings from the study include:
|Four Ways to Attract Millennials To A Restaurant
Millennials, those ages 19 to 34, are buying fewer cars, houses, electronics, and credit cards. Why is this? Being the group hit the hardest by the economy, experiencing increases in the costs of education, auto insurance, gasoline and housing, having fewer job opportunities, they have less money than their parents did at the same age.
In fact, the average worth of someone from the age 29 to 37 has dropped a whopping 21% over the last 30 years. What does this mean for restaurant owners? Millennials are eating out less and less. This young generation is watching their wallet, and being more cautious about their spending. However, with this change in spending, also has come a change in what in desirable in restaurants. Millennials want the new, unique, and authentic. McDonald’s, which is the number one fast food chain, doesn’t even rank in the top 10 favorite restaurants among the millennial demographic. Not that this group isn’t eating at burger joints, but the fast-food presence is surely on the decline.
So what exactly is this group of 80 million up-and-comers looking for when deciding where to eat?
1. Variety and Customization
2. History and Background
4. Socially Responsible
Generation Y is the most dominant demographic today. However, just making your name known won’t guarantee their business. As you can see, it takes a lot of factors to grab their attention and their business. Are you appealing to the Millennials?
81 percent of consumers have searched for a restaurant on a mobile app in the last six months;
92 percent of consumers have searched for a restaurant on a web browser in the last six months;
75 percent of consumers often choose a restaurant to dine at based on search results;
iPhone owners are more likely to search for a restaurant than other smartphone owners;
80 percent of consumers think it's important to see a menu before they dine at a restaurant;
84 percent of consumers are likely to look at more than one restaurant before choosing where to dine;
70 percent of consumers think it is important to be able to read the menu of a restaurant on a mobile device; and
62 percent of consumers are less likely to choose a restaurant if they can't read the menu on a mobile device.
"The math is simple — it's no longer okay to ignore your online and mobile presence. If a restaurant's online menu is updated and available on mobile, it has a distinct step-up over competition in terms of conversion," said Kristen Garvey, vice president of marketing, Chadwick Martin Bailey.
"What we are seeing with the results of this survey is that online menus are essential in bolstering a restaurant's ability to attract new patrons," Cerilli added.
The study was compiled through the feedback from 1,497 consumers who own a smartphone.
Customer loyalty researchers report that, on average, companies lose about 50% of their customers each year, that it costs 20x more to do business with a new than existing customer, and a minimal reduction in customer defection rates can significantly boost profits.
From a recent CMB Consumer Pulse – 44% of respondents report feelings of loyalty to 10 or more companies they do business with – another third to 5-9 companies. In addition, we learned that two-thirds enjoy it when a company thanks them for their loyalty… and one-in three expects a company to thank them….so they must be disappointed in you when instead of receiving a thank you from you they get one from a competitor.
We have found the following statistics resulting from a variety of restaurants initiating a loyalty program in less than two years -
Fast Casual Magazine did a study that shows a .49% increase in loyalty members' orders, which works out, over a year, to "two extra orders per member. Multiply that by 1,500 members and a $25 ticket average and you've got $75,000 in ROI to play with"
For an example of a successful loyalty program, check out Papa John's Loyalty Offer.... 1 point (for each $5 spent) x 25 points = 1 free large. It may sound complicated, but we have platforms that will do the calculations and the work for you and you can determine your own formulas. (NOTE - Papa Johns now has a $250M class action lawsuit pending because of improperly spamming mobile users.)
Dominos reported in October, 2013 in Mobile Commerce Today that the response to mobile doubles every year and that 35% of their orders come from mobile users.
Cornell University's hospitality arm did a study of electronic ordering in March, 2011 that will be of interest if you're considering going "mobile". Links are at Online, Mobile, and Text Food Ordering in the U.S. Restaurant Industry, by Sheryl E. Kimes and Philipp F. Laqué.
Although the report is three years old, and current conditions have accelerated, it's a good way to get a credible overview of the impact electronic ordering is having on the industry.
Customer SMS Surveys Can Sidestep Negative Reviews and Reward Your Best Customers
Once they answer a few questions after dining with you, they automatically get a coupon. Here's some ways to best utilize a customer survey platform...
Quick Serve/Fast Food Restaurants
Post purchase customer satisfaction measurement
New product/service testing/evaluation
Loyalty program integration
Store proximity intercepts
Spending $80 - $100 or more per month to create a mobile menu may be unnecessary for most local restaurants since a mobile web version can be created that
Costs a whole lot less
Is accessible by anyone with a little web knowledge to edit and update without the need for IT people to take over
Does not need to connect directly to antiquated POS systems
Eliminates so much of the complexity and confusion on the part of users that have to enter zip codes, email addresses, favorite foods, locations and more before they can even BEGIN to place an order
Enables restaurant owners to 'personalize' the experience for the customer with a follow up phone call when orders or reservations are made
Simply handled with an ePrinter, sent to an email address, tablet, phone or desktop for action and follow up
Provides a way to enroll customers in your texting program
MORE BELOW -
From catering to fine dining to pizza...restaurateurs are finding the need to compete on a level playing field with national chains that have the budgets and commitment to protect their share holders and market share. Now locals can easily compete...